Caspian Services
SEO Services Encino
Is your Encino business generating a sluggish ROI? If so, have you wondered why? If you own a gorgeous website – one that has all the bells and whistles – but not one that is SEO optimized, the answer to why lies, right there. Or, if you have an outdated website that doesn’t attract and engage consumers, your credibility becomes questioned and your business will suffer.
Google research states that it takes a split 1/20 of a second for site visitors to form a 1st impression –- and you know what they say about 1st impressions: you never get a 2nd chance to form a first one! At Caspian Services, our team of professionals will make sure your website’s first impression is dynamic! But we’ll go a lot further than that: we’ll make sure your business can emerge from ‘hibernation’ mode and move into ‘thrive’ mode with the help of a very critical element: SEO.
Our Encino clients benefit from our award-winning team of marketing experts, consultants, and website designers and developers. Our main objective is to help Encino businesses generate more traffic, experience more leads, and watch their customer base and bottom lines expand!
Let’s delve a bit more deeply into how our SEO services can boost your ROI, arouse your enthusiasm, and reach your business’s potential! We will, briefly, cover SEO, SEM, local SEO, and other vital elements any successful Encino business website must include.
SEO – The Heart of Your Business
SEO – ‘Search Engine Optimization’ – it, truly, could be considered the heartbeat of a business. While the heart pumps life-giving blood, SEO pumps life-giving traffic to a website that needs not only traffic, but maximized traffic, to thrive.
The truth is, more and more consumers are going online to order products and seek local services. Forbes shares a stunning statistic: “COVID-19 pushes up internet use by 70%”. However, if a website can’t be easily found due to not being SEO compatible, that statistic doesn’t mean much. SEO boosts the quantity and quality of website traffic by optimizing the visibility of a website. SEO = more quality traffic = more sales = more profit.
At Caspian Services, we will make sure a personalized SEO strategy aligns with your web design, content marketing, local SEO, and other digital-marketing tools. Think of SEO as a combination of fabulous design, intelligent linking, relevant content, keywords your customers frequently use, and a seamless user experience where fast and secure web pages come standard.
SEO is one critical piece of the inbound marketing puzzle. It has the incredible capacity to ensure your Encino business will, maximally, connect with your targeted audience. That is what makes the difference between a business remaining sedentary vs one that succeeds!
SEM – The Eyes of a Business
SEM – Search Engine Marketing – increases website visibility on search engine results pages through paid search advertising. Google Ads, for example, is the most common paid-search tool. SEM is all about business promotion and expansion.
SEM refers to pay-per-click advertising. SEM uses paid ads to make Encino websites rank on search engines or get good search-engine page results. SEM relies on keyword phrases to target those who are performing searches in places, such as Google. When Encino businesses run effective SEM campaigns, Google awards those businesses with reduced costs and higher visibility.
SEM allows a business that has no, viable, visibility or brand recognition to gain immediate visibility. At Caspian Services, we can incorporate the right systems to turn that immediate visibility into paying customers – and, oh, what a difference that can make for a business’s bottom line!
Local SEO – The Connective Tissue of a Business
Just like the human body’s connective tissue supports the organs, local SEO connects and supports, as well. It connects businesses that serve a local market in Encino with local searches that incorporate neighborhood-focused keywords. Google’s local-search algorithm includes a proximity element.
In other words, Google uses a person’s geographic location when he or she performs a local search for an Encino business. If you own a car repair shop, for example, and someone in the approximate vicinity googles ‘car repair’, local SEO will display listings relevant to that geographic locale – including yours!
Our team can include your brick & mortar business in directory listings on more than 50 sites including Yelp, Yahoo, and Google. Your business can glean the benefits of enhanced exposure with potential online customers. If your Encino business is lagging in sales or conversions, local SEO can, dramatically, boost the numbers with high-search rankings in the local area!
From flower shops, medical services, and law offices to plumbers, pet services and real-estate firms, local SEO is Encino businesses’ potent ally!
Other Tech Services Make a Difference, Too!
- Mobile Optimization – Our digital-marketing experts can craft a ‘responsive’ website that would, automatically, scale and format itself to fit any-sized screen – including mobile phones. More than half of web traffic is mobile – we’ll make sure your website, seamlessly, formats to the smallest of screens!
- Brand Identity – If your brand identity is weak or ineffective, Caspian Services can promote that all-important element in a variety of ways. Brand identity catapulted Amazon from a sell-books-only website in 1994 to the titanic e-commerce it is, today – yes, brand identity is that powerful and that effective!
- Social Branding – Consumers exposed to branded social media are 2.4 times more likely to engage, and social media has a 100% higher lead-to-close rate than outbound marketing. Our digital marketing team can customize your social media profiles with your colors, images, and logo to, seamlessly, match the same message your website portrays.
- Your Logo – The bit-apple silhouette for Apple and the blue twitter-bird for Twitter are only two instantly-recognizable icons – logos are highly effective! We can create a memorable business logo, for you, that would grab attention and separate you from the competition!
The above list is only a sampling of what Caspian Services offers its Beverly Hills clientele! Visit our website www.caspianservices.net for the myriad of other services we provide that help businesses, throughout California, thrive!
Landing on Google’s Front-Page – What’s the Secret?
The first page of Google – this is where more than 90% of all search clicks reside. The key to being positioned here lies with that all-important SEO – a cornerstone of inbound marketing success!
If your website lacks fresh content, Google won’t give you the time of day. Google has an insatiable appetite for new content that is authentic, valuable, and relevant! Our website developers can implement SEO strategies that would enhance the visibility of your website to Google’s complex algorithms.
Though Caspian Services can’t promise an immediate first-page position on Google, we can promise you this: Through our 15 years of digital marketing expertise and our commitment to excellence, we will help your business reach its full potential!
We’re Award-Winning
At Caspian Services, we are very proud to have been selected by Expertise to be included in their “Best Web Designers in Glendale 2020”. The 15 winning candidates were chosen due to their outstanding qualities that met the high standards of Expertise’s five categories that included more than 25 variables.
We continue to extend our passion and our enthusiasm, as well as our award-winning strategies, to the established and emerging businesses in Encino, CA!